KEY TRACEABILITY
ABOUT US
Unlocking Seafood Supply Chains
Key Traceability was launched in 2015 to provide services to the fisheries and aquaculture industry using our expertise and experience. Based in Portsmouth, UK, we have team members located across Europe and Asia-Pacific. Our confidential, client-focused service aims to bring clarity to organisations and transparency to consumers.
The international, dispersed nature of seafood supply chains presents a unique level of complexity, with fishing, processing, packing, transport, retail, and restaurants stretched across the globe. A comprehensive knowledge of the industry is needed, which is what Key Traceability offers. The company has built-up extensive knowledge of the international standards and best practices for fisheries, aquaculture and working conditions.
We offer environmental, social and economic services across the marine sector. We specialise in projects such as establishing and coordinating FIPs, conducting social audits, providing information on best practices and driving improvements on the water, advising on sustainability and purchasing policies, and undertaking industry research. Our clients have spanned the globe, supply chain levels, and stakeholder interests, with current and past clients and projects including retailers, fishing companies, traders, governments, NGOs, and worker unions and associations.
In addition to our company staff, we regularly work or collaborate with a multi-skilled and diverse network of auditors, consultants, scientists and technical experts to achieve the best project outcomes.
Do you need help unlocking seafood supply chains? Contact us today and let’s discuss how we can help you.
VISION & MISSION
Our vision at Key Traceability is to be a leading consultancy in the seafood and aquaculture industry, recognised for our knowledge, research and experience in environmental and social sustainability.
At Key Traceability, our mission is to help organisations unlock a sustainable future for seafood and aquaculture through advanced environmental and social solutions. We strive to provide our clients with high-quality, independent, and impartial consultancy services that are grounded in integrity and accountability.
TEAM
MEET OUR TEAM
IAIN POLLARD
Managing Director
Portsmouth, United Kingdom
Iain Pollard has been a consultant in sustainable seafood since 2001 and has a Master’s degree in Fisheries and Aquaculture Economics. He has experience working for fishery authorities, fishing companies, fish/shrimp farms, international organisations like the United Nations, NGOs, and delivering sustainable fisheries projects to the private sector. He specialises in advising NGOs, retailers and major brands on sustainability solutions, setting up and running Fishery Improvement Projects (FIPs), Aquaculture Improvement Projects (AIPs), certification and social accountability in seafood. A proficient lead auditor with global experience, Iain has conducted independent audits of factories, longliners and purse seiners, offices and farms for traceability, MSC and ASC certification, IUU, chain of custody, and social accountability having carried out labour audits on-board fishing vessels at factories and on farms.
In his spare time Iain enjoys rock climbing, kickboxing, running and being bossed around by his kids.
Key points
Social accountability, MSC, ASC, Marin Trust & QMS lead auditor
Qualified trainer for seafood sustainability
Peer reviewer for sustainability standards and global benchmarks including GSSI
Appointed to technical advisory boards
TOM EVANS
Director
London, United Kingdom
Tom is a Director and FIP lead at Key Traceability with extensive knowledge of the MSC standard. Tom works on Fishery Improvement Projects and MSC projects around the world acting as the project lead to ensure fisheries meet certification by conducting preassessments, action plans and then implementing them. Tom has been working in this space for the past five years and his main area of work and interests are tropical tuna fisheries and other large pelagic species.
Key Points
• Qualified Marin Trust V2 Fishery Assessor
• MSC Level 2 CBT Trained
• Approved MSC Technical Consultant
• ISSF Skipper Trainer
• Qualified Social Risk Assessor
• Publications include, "Adjusting time-of-day and depth of fishing provides an economically viable solution to seabird bycatch in an albacore tuna longline fishery"
CHARLES HORSNELL
Director
Ocean Grove, Victoria, Australia
Charles Horsnell is a Consultant at Key Traceability with a background in environmental and ecological science, having specific knowledge in fisheries and aquaculture food systems. Charles has a passion for complex social-ecological food systems, with particular experience in the low value fisheries sector in South-East Asia through projects conducting Life Cycle Assessments and Product Chain Organisation Assessments on the Vietnamese fishmeal industry, along with Malaysian surimi and aquaculture industries. Currently Charles is the coordinator of multiple FIPs (large and small pelagic species) and coordinates projects for clients including the Sustainable Trade Initiatives (IDH) aquaculture programme, Sustainable Seafood Coalition (SSC), Global Seafood Alliance (GSA), and conducting quality assurance auditing to the Aquaculture Stewardship Council (ASC) standards.
Key points
MSC level 2 capacity trained
Qualified Social Systems Lead Auditor
LCA / environmental footprinting
Seafood certification and ratings schemes
ISSF Skipper Trainer
EMILY WARDROP
Consultant
Portsmouth, United Kingdom
Emily is a graduate of a Master of Research degree in Marine Biology from the University of Plymouth. Bringing knowledge of tropical tuna fisheries from her time at the International Pole and Line Foundation (IPNLF) to the KT team, Emily is now the FIP Coordinator of seven global FIPs. As FIP Coordinator, Emily maintains good relationships with the clients, organising and leading regular meetings and general communications. Alongside her responsibilities within the FIPs, Emily works on external consulting projects, with a specific interest in waste management and ETP species management practices
Key points
Waste management
Bycatch/ETP species
FIP coordination
ISSF Skipper Trainer
BECKY CATON
Consultant
Portsmouth, United Kingdom
Becky is a consultant at Key Traceability. She has a bachelor’s degree in Marine Biology from the University of Portsmouth. During her studies she conducted research on coral bleaching, reef biodiversity and surveying of a dwarf mangrove site in Tulum, Mexico. In 2017 she joined the Small Fish Survey of Langstone Harbour, monitoring population and biodiversity trends of the small fish species living in the harbour waters.
Within her role at KT, Becky has been involved in analysing and evaluating complex fisheries, vessel and sustainability data sets. Becky undertakes research and reporting responsibilities within FIPs, and supports the social audit team and research projects.
Key points
Population Dynamics
BSc Marine Biology
ISSF Skipper Trainer
AYONI DUTTA
Consultant
Portsmouth, United Kingdom
Ayoni completed a master's in Development Economics from the University of Sussex and joined Key Traceability in December 2022. She has experience of carrying out research and analysis in the social and labour field. She formerly worked on projects related to child welfare and minimum wage in India and other projects related to social welfare.
Key points
Social sustainability topics (e.g., living wage, gender equality, grievance mechanisms/worker voice, Social impact/risk assessment)
MEET OUR TEAM IN TAIWAN
NOON MASRUNGSON
Director
Kaohsiung, Taiwan
Duangdao (Noon) Masrungson is originally from Thailand where she earned a Bachelor's degree in Microbiology from Chiang Mai University. Noon also has a Master's degree in Food Science & Technology and MBA from Oregon, USA, where she lived for over 6 years. Noon has experience working in the fishing industry for over 5 years before moving to Taiwan. Noon first joined Key Traceability as a consultant before she co-founded KT Asia and is a Director at KT Asia, Taiwan office (康泰).
Key points
SA8000 trained and Qualified Social Systems Lead Auditor
Translation / Interpretation (Thai, English, Mandarin)
Project management
ISSF Skipper Trainer
DANIEL YANG
Consultant
Kaohsiung, Taiwan
ChiChun (Daniel) Yang is based in Kaohsiung, Taiwan and recently joined KT Asia, Taiwan office (康泰) as a consultant. He is also in charge of business development in Taiwan. Daniel has a BBA in International Tourism Management from Tamkang University in Taiwan. Daniel has over six years' experience in various roles in sales across different industries, specialising in new business development and existing key accounts management. Daniel supports Taiwanese vessel owners to understand sustainability demands from the market and acts as a local liaison for vessel owners and companies. He is both a Taiwanese/Mandarin speaker.
Key points
Business development
SA8000 trained and experienced multiple fishing vessel social audits
FIP / social project coordinator
ISSF Skipper Trainer
JIMMY ZHONG
Consultant
Kaohsiung, Taiwan
Pei Ning (Jimmy) is a Junior Consultant at KT Asia, Taiwan office and is based in Kaohsiung. Jimmy has a BA in Foreign Language Instruction (English), and is a fluent Mandarin and Taiwanese speaker. In Jimmy's role at KT Asia, he supports on-site inspections of vessels, provides interpretation and translation of policies, procedures and standards, and supports vessel owners with questions they may have.
Key points
Translation / Interpretation (Mandarin, Chinese, English)
Project management
ISSF Skipper Trainer
Vessel audits
MING-JHANG (MJ) CHEN
Consultant
Kaohsiung, Taiwan
At Key Traceability, Ming-Jhang (MJ) Chen plays a key role in multiple FIP/MSC reporting and assessments. He also contributes to fishing gear analysis, vessel electronic monitoring (EM) technology, and aquaculture tasks.
Based in Donggang and Kaohsiung, two of the largest fishery hubs for small and large scale longliners in Taiwan, MJ has extensive experience of longline FIP coordination (both social and environmental works), MSC CoC, tuna trading (based in American Samoa), and vessel management before joining KT. His expertise extends to Taiwan fishery regulations and corporate ESG reporting, including impact analysis and carbon emissions.
Key points
• FIP coordination and reporting
• Electronic Monitoring System
• Fishery data interpretation
• Certified ITCILO Training of Inspectors of Labour Conditions on board Fishing Vessels (2024)
• NCKU Certified Professional in Sustainability Management